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Asian Journal of Applied Research / Purchase Dynamics of Home Appliances at Hypermarkets
Purchase Dynamics of Home Appliances at Hypermarkets
Vijayalakshmi. S,Dr. V. Mahalakshmi| Journal Title | : | Asian Journal of Applied Research |
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| DOI | : | |
| Page No | : | 1-6 |
| Volume | : | 2 |
| Issue | : | 7 |
| Month/Year | : | 7/2016 |
Keywords
Retail, Hypermarkets Purchase satisfaction, Loyalty.
Abstract
Retail formats have been flourishing and hypermarkets are one such favoured format in India. Research has been galore on consumer electronics and fashion. Home appliances are the core elements of any household and it is prudent to comprehend the customer psyche. This research surveyed 147 home appliance customers at hypermarkets at Chennai to assess their perceptions besides analysing their satisfaction and loyalty levels.