A STUDY ON EMOTIONAL INTELLIGENCE AMONG SALES EXECUTIVES
Dr. P.N.Raghunathan * , S.V.Harshini * *| Journal Title | : | Asian Journal of Applied Research |
|---|---|---|
| DOI | : | NA |
| Page No | : | 1-12 |
| Volume | : | 1 |
| Issue | : | 1 |
| Month/Year | : | 3/2015 |
Keywords
Emotions, emotional intelligence, Sales performance, motivation, self empathy etc.
Abstract
Emotional Intelligence is the new term that has been emerged to regulate the gaps in the intelligence level of sales executives while handling sales or customers. Enhancing the ability and performance of executives has been an area of significance to management philosophers and researchers for a long time and hence this new concept "Emotional Intelligence" (EI) has given a new dimension and drive to the research initiatives relating personality factors with the performance of the executives. The study is focused on the aspect that Emotional Intelligence plays a vital role in increasing the performance of the sales executives to meet the changing and challenging demands in their job. A few attempts were taken to relate that emotional intelligence increases the performances of sales executives.